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Very few consumers know that pigs in South Africa are, for the most part, the worst treated of all commercially farmed animals.

The "Going Whole Hog" campaign seeks to accomplish the following :

  1. Inform SA consumers about the plight of pigs in South Africa as well as health consequences of consuming "conventional" or factory-farmed animals. This will be achieved by first mobilising Activist supporters, then by engaging alternative or "Green Media" and finally, by addressing mainstream media.

  2. Challenge restaurants and retailers to switch to suppliers of genuinely free-range pork products.

  3. Increase the supply of genuinely free-range and ethical pork in South Africa by empowering emerging farmers.


  4. Link to eLabel : Woolworths Fresh Pork Spare Ribs
WHAT IS "THE MEATRIX"?



Leo, a pig on a seemingly bucolic family farm, is approached by Moopheus, an anthropomorphic bull... (Approximately 3.5 Minutes).
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Campaign Supporters

The Bring Home The Bacon campaign has been made possible though the generous support and dedication of these suppliers, retailers and restaurants :
Cure Deli Richard Bosman
Suppliers : Richard Bosman's Quality Cured Meats (Cape Town), Cure Charcuterie (Cape Town)
Kwalapa Organic Emporium
Retailers and restaurants : Kwalapa in Newlands, Cape Town and Organic Emporium in JHB.
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