What is "Media Activism"?
"Media Activism" (also known as electronic advocacy, e-activism, and online organising) is the use of communication technologies such as email, websites, and podcasts for various forms of activism to enable faster (& much cheaper) communications by citizen movements.
* Article written by the founders of Activist (PDF Format)
* Click here to see films about or relating to "Media Activism"
Author Sandor Vegh divides online activism into three main categories: Awareness/advocacy, organization/mobilization, and action/reaction.
The Internet is a key resource for independent activists or E-activists, particularly those whose message may run counter to the mainstream. "Especially when a serious violation of human rights occurs, the Internet is essential in reporting the atrocity to the outside world,"
Websites like BurmaNet help distribute news that would otherwise be inaccessible in these countries. Internet activists also pass on E-petitions to be sent to the government and public and private organizations to protest against and urge for positive policy change in areas from the arms trade to animal testing.
Many non-profits and charities use these methods, emailing petitions to those on their email list, asking people to pass them on. The Internet also enables organizations such as NGOs to communicate with individuals in an inexpensive and timely manner. Gatherings and protests can be organized with the input of the organizers and the participants.