Greta Wilson Publicity

(083) 491 7236 – Greta Wilson | greta@wam.co.za | PO Box 340, Melkbosstrand, 7441, Cape Town, South Africa | VAT Registration: 4360220133

A ‘BOUTIQUE PR’ AGENCY, TO COIN A PHRASE – we take pride in the founder-owner personally tapping into media and industry stakeholder connections (public and private sector) going back 12 years, as opposed to handing over tasks to staff or interns who have yet to forge these critical relations.  Favouring an approach of Joint Ventures or Consortia when appropriate per scope and scale of anticipated tasks, have formed solid relations with the very best in the industry –  only work with the best!  Pride is taken in representing literally best practice industry bodies / public and private sector clients are all the best at what they do, internationally competitive and award winning.  We go for issues-based PR as opposed to conjuring up spin in the absence of real issues.  While not wishing for one moment to sound as if ‘blowing one’s horn’, there is genuinely a congruence between how Greta Wilson lives her life and carrying that ethos through to the workplace with the same passion and sense of commitment. Very often we are commited to a job with the mindset of ‘It is never only about the money – job satisfaction and getting the word out there about critical issues facing us all matters just as much.’

Public Relations I Crisis Communications I Media Preparedness Training in communities I Conference Media Centre Management I Media Trips I Stakeholder Engagement I Media Perceptions Audit

Copywriting & Editing: advertisements / documentary scriptwriting / annual reports / speeches / Powerpoints / media releases / website / newsletters and eNewsletters

Best-in-Biz Associates: Event Impact Assessments I Interview Training I Conferences & Events I Corporate Identity I Market Research I Nomadic Marketing I Translations I DVD production & scriptwriting I Facilitation I Tourism Grading & Fair Trade accreditation I International tour operator liaison I Effectiveness Rating: development interventions   
     
SECTORS (Public / Private / Parastatal / NGO sectors): Tourism I EnvironmentI Agriculture I Arts & Culture I Food & Beverage I Wellness, Beauty, Medical I Fashion I FMCG I Property I Financial Services I Conferencing & Events I Publishing 

a few of our favourite things ...







a few of our favourite things ...

CLIENTS PAST AND / OR ONGOING

Conferencing & Summits

60th Annual World Association of Newspapers Congress and Editor’s Forum – Joint Venture with Hippo Communications for client, host Newspaper Association of South Africa – most media coverage achieved in the event’s 60-year history (R7 million advertising value equivalent – for PR value, multiply by anything between 3-7x the advertising value).  1 600 delegates from around the world (newspaper owners, editors and journalists from more than 100 countries).  First time the event held in Africa.

14th World Congress of Anaesthesiologists & World Federation of Societies of Anaesthesiologists (WFSA) Foundation – 7,000 delegates; 2nd largest Congress ever hosted by Cape Town / Cape Town’s International Convention Centre

Africagrowth Institute – 2008 Africa SMME Awards & 2008 Africa SMME Conference (Theme: The Economic Power of African Small, Micro and Medium Enterprises: African Success Stories)

Cape Town International Convention Centre (2005: e-Newsletter and assistance regarding World Economic Forum 2005 media coverage)

Human Capital Institute Africa  - 2008 Cape Town Regional Talent Management Summit: Leadership event focusing on securing the Talent base of this key economic region

EnviroMedia 2006 – Annual Environmental Journalism Conference with City of Cape Town – Marketing Co-ordinator on behalf of client Tyrrell & Associates and African Kaleidoscope Events

Association for Certified Fraud Examiners South Africa (ACFE SA) – Inaugural Africa Fraud Conference & 10th Anniversary

Institute of Internal Auditors South Africa (IIA SA): Annual Conference 2005 (with Mervyn King); Fraud Conference 2006 (with Minister Geraldine Fraser-Moleketi); Annual Conference – August 2006; 7th Annual Fraud Conference – May 2008 (with speakers including Minister Geraldine Fraser-Moleketi, Professor Mervyn King, FIFA Soccer World Cup 2010 CEO Danny Jordaan, MTN’s Shauket Faukie); media relations for 2009 World Internal Auditing Conference

African Communications Technology: media relations for ICT Fraud conference

Small Business Week 2004; 2005 – J.V. with SwissContact South Africa for client City of Cape Town

Human Capital Institute Africa  - 2008 Cape Town City-Region Talent Summit: Leadership event focusing on securing the Talent base of this key economic region

Fair Trade South Africa (i) 2007 AGM & Conference, with African Fairtrade Network, Fairtrade Foundation (UK) and Fairtrade Licensing Organisation – Fair Trade Conference and AGM at Sustainability Institute, focusing on launch of Fairtrade for Development in Africa, and Empowerment of emerging farmers through Fairtrade development in South Africa, (ii) 2008 AGM & Conference and launch of Fair Trade label in South Africa

Business & Financial Services

South African Institute of International Affairs

Cape Town International Convention Centre: World Economic Forum 2005 media coverage assistance

Human Capital Institute Africa  - 2008 Cape Town Regional Talent Management Summit: Leadership event focusing on securing the Talent base of this key economic region

Provincial Government Western Cape (copywriting radio advertisement regarding 1 000 x
1 000 small, medium & micro-enterprise campaign)

Association for Certified Fraud Examiners South Africa (ACFE SA) – Inaugural Africa Fraud Conference & 10th Anniversary

Institute of Internal Auditors South Africa (IIA SA): Annual Conference 2005 (with Mervyn King); Fraud Conference 2006 (with Minister Geraldine Fraser-Moleketi); Annual Conference – August 2006; 7th Annual Fraud Conference – May 2008 (with speakers including Minister Geraldine Fraser-Moleketi, Professor Mervyn King, FIFA Soccer World Cup 2010 CEO Danny Jordaan, MTN’s Shauket Faukie)

Southern African Fraud Prevention Services

Small Business Week 2004; 2005 – J.V. with SwissContact South Africa for client City of Cape Town

Limani Marketing: City of Cape Town Cityworks newsletter copywriting – November 2005

Ka-Ching Business Parenting Foundation and Ka-Ching! Business Parenting Course – Shuttleworth Foundation-sponsored initiative which aims to get parents and schools involved in encouraging an entrepreneurial business spirit in today’s schoolchildren – tomorrow’s entrepreneurial leaders

Property

Schonenberg Retirement Village, Somerset West

HIPPO Communications – for their 2006 client BondExcel

Wellness / Beauty / Medical

MEDICAL: 14th World Congress of Anaesthesiologists & World Federation of Societies of Anaesthesiologists (WFSA) Foundation – 7,000 delegates; 2nd largest Congress ever hosted by Cape Town / Cape Town’s International Convention Centre

MEDICAL: Health Professions Council of South Africa

MEDICAL: Twisp (cigarette replacement, evaporating nicotine)

MEDICAL: Carey Boucher, Leukaemia patient and bonor marrow transplant recipient (pro bono)

MEDICAL: Pebbles Project (foetal alcohol syndrome awareness – pro bono)

MEDICAL: UCB Pharmaceuticals – SwimSeal protective ear drops

WELLNESS: Celebrate Life Festival, Cape Town: Media Relations portfolio for this annual event

WELLNESS: Rosemary Hare Public Relations: Odyssey-Namasté magazine launch

WELLNESS: Tony Wynne – chakra counselling book Loving Choices

WELLNESS: World-acclaimed Dr Masaru Emoto’s 2008 South Africa “Water” DVD promotional tour, on behalf of client Ubuntu Wellness Institute, &  launch of Cape Town’s First Wellness Gym and HADO energy measurement training
WELLNESS: Integral Health – Ingrid Regenass: health-somatic-life coach

WELLNESS: HIPPO Communications – for their 2006 client The Coaching Centre

WELLNESS: International opera singer and spiritual counselor Belinda Silbert who has enjoyed coverage through her SABC TV show and weekly radio slot

BEAUTY: Joshua Galvin Hair Products, United Kingdom, 2005 and ongoing monthly  PR support for South African marketplace, in close consultation with sole South African distributor New Clicks

BEAUTY: Frank Fowden Hairstylists, 3rd time in row winner of the prestigious biennial Global Salon Business Award, received at Hollywood at the red-carpeted Oscars venue, honouring entrepreneurial excellence in salons throughout the world

Parastatal

Eskom (via Bairds Renaissance) – The Cape Town PR implementation on behalf of Eskom’s Johannesburg-based PR consultancy of the Eskom’s Programmes contract, comprising Demand-Side Management and the Accelerated Programme in the Western Cape

Power Supply-related

Bairds Renaissance, for their client Eskom – the Cape Town PR implementation on behalf of Eskom’s Johannesburg-based PR consultancy of the Eskom’s Programmes contract, comprising Demand-Side Management and the Accelerated Programme in the Western Cape

eQTech Africa and Power Systems TrainingContracted by Eskom and municipalities for high voltage electrical installations – trains and places individuals in employment.

Tourism

Iziko Museums of Cape Town

FEDHASA Cape (Western Cape, Northern Cape): PR & Communications Strategist for the official Southern African Hospitality Industry’s voice for the private sector, recognized by all decision makers and policy makers in government and industry as the official representative of the hospitality industry.  FEDHASA is the umbrella association and watchdog on tourism, legislation, trading conditions, taxation, education and related industry issues for the Southern African hospitality industry nationally and in all tiers of government.  The association services four segments: Hotels; Smaller Accommodation; Restaurants and Catering, and the Suppliers and Service Providers to the industry.

Khayelitsha Festival 2008

Green Point Stadium Visitor Information Centre (for Fifa World Cup Soccer 2010) for client African Equations

Fair Trade in Tourism South Africa (1) Retainer pertaining to Eastern Cape and Western Cape accredited products (2) The Code child sex tourism regulatory roll-out in South Africa, in collaboration with Child Welfare South Africa and End Child Prostitution, Child Pornography and Trafficking of Children for Sexual Purposes (ECPAT)

Northern Cape Tourism Authority – Ongoing client since 2006 (media relations, media trips & radio advertisement and advertorial copywriting): (1) PR representation for Northern Cape Rebranding launch at the Tourism Indaba 2006; (2) PR representation at Indaba 2007, as well as for ASIA+ EXPO 2007; (3) Annual Report 2006-7 research and copywriting; (4) Annual Report 2006-7, 2007-8, 2008-9 research, analysis from tourism statistical / ‘bigger picture’ perspective, and copywriting; (5) Cape to Namibia Route copywriting of Northern Cape elements of brochure (6) eNewsletter copywriting for Dare to Experience campaign (7) advertorial copywriting for Dare to Experience campaign pre- and post- Indaba 2008 (8) Ad hoc media release copywriting; (9) PR representation at Indaba 2008, as well as pre- , during, and post- Indaba marketing of “Dare to experience” campaign; (10) Destination 2010 glossy annual publication: FIFA Soccer World Cup 2010 Northern Cape copywriting for Northern Cape MEC for Economic Affairs, Tourism, Environment & Conservation Mr Pieter Willem Saaiman (11) PR for World Paragliding Series Finals, De Aar; (12) Tourism Day 2008; (13) Tourism Month 2008; (14) Wild Flower campaign 2008; (15) First Northern Cape Tourism Service Excellence Awards 2008; (16) copywriting of Management Reports for presentation to Board and Parliament; (17) Find yourself in the Northern Cape campaign 

Cape Winelands District Municipality 2005-2009 – PR / advertisement generation, strategy
and placement.  Tender retainer renewed 5 years in a row to date. 
Including Homegrown in the Cape Winelands campaign 2005; Cape Winelands Fun Bus campaign launch 2006; Cape Winelands Tourism Events specific public relations support; PR & ad strategy; copywriting; tourism stakeholder relations; media trips.  2008 media launch of Cape Winelands Economic Development Council (a first for any district municipality in South Africa) and media relations for Cape Winelands Growth & Development Summit; media protocol and media relations around 2008 visit to Cape Winelands of EU Commissioner for Agriculture & Land Affairs; voice-over work, copywriting & DVD production consulting for Africa Aerospace & Defence 2008 marketing collateral;

Cape Town Routes Unlimited (copywriting and research 2004-5: Travel Trade speaker notes and research for Nokhutula Dube and Sue Piper; research and copywriting of 2 Consumer e-Newsletters; field research, local tourism authority liaison and copywriting for CTRU website regarding over 20 Western Cape towns)

Western Cape Department of Economic Development & Tourism ad hoc client.  Tourism Strategic Implementation (PR for Tourism SMME Business Support Programmes

Cape Town Tourismad hoc public relations and copywriting

Annix Trading / African Equations – for Northern Cape Department of Tourism, Environment & Conservation’s 2006 Northern Cape First Provincial Tourism Conference and Northern Cape Tourism White Paper launch

Northern Cape Department of Tourism, Environment & Conservation – PR for new brand launch roll-out to communities – Know Your Brand launch, March 2007

South African Student Travel Services (SASTS) – USA graduate business internship opportunities exhibit Johannesburg and Cape Town; 30th birthday celebrations

Hotels Housing Trust – building of houses at community of Mfuleni

Passport to the Best of Cape Town – contributing author

Siyabona Africa; Siyabona Africa Safaris

Backpacker Tourism South Africa, ad hoc copywriting for Frontline News tourism publication 2004-5

Accor Hotels Southern Africa (largest hotel group in Europe): Corporate Social Investment copywriting; newsletter copywriting; editing; CEO profiling; tourism statistical research for key African tourism zones for client facilitation function executed with African Tourism Ministers; ad hoc media relations and copywriting eg re: Earth Guest Day environmental initiative 2008; hand-over of donation to Cape Town Tourism for quantifying extent of child sex trafficking / child sex tourism in Cape Town

Tourism Radio – May 2006 launch

Singer Group – Copywriting (Tourism property development)

Freelance writing commissioned by Sawubona (South African Airways’ in-flight magazine)

Bergrivier District Municipality (brochure copywriting)

Wine Desk at the Waterfront ad hoc copywriting

Soekershof Private Maze and Botanical Gardens

RESTAURANT: Halcyon Africa / Akana: Blues Restaurant and Clifton Beach House Restaurant

RESTAURANT: Saul’s Sushi @ Vegas – media launch, with Rani Communications

RESTAURANT: Saul’s Taverna – launch, with Rani Communications

Public Sector & Related

Iziko Museums of Cape Town

Khayelitsha Festival 2008 (with partners Provincial Government Western Cape, City of Cape Town and Provincial Government Western Cape)

Northern Cape Tourism Authority – Ongoing client since 2006 (media relations, media trips & radio advertisement and advertorial copywriting): (1) PR representation for Northern Cape Rebranding launch at the Tourism Indaba 2006; (2) PR representation at Indaba 2007, as well as for ASIA+ EXPO 2007; (3) Annual Report 2006-7 research and copywriting; (4) Annual Report 2006-7, 2007-8, 2008-9 research, analysis from tourism statistical / ‘bigger picture’ perspective, and copywriting; (5) Cape to Namibia Route copywriting of Northern Cape elements of brochure (6) eNewsletter copywriting for Dare to Experience campaign (7) advertorial copywriting for Dare to Experience campaign pre- and post- Indaba 2008 (8) Ad hoc media release copywriting; (9) PR representation at Indaba 2008, as well as pre- , during, and post- Indaba marketing of “Dare to experience” campaign; (10) Destination 2010 glossy annual publication: FIFA Soccer World Cup 2010 Northern Cape copywriting for Northern Cape MEC for Economic Affairs, Tourism, Environment & Conservation Mr Pieter Willem Saaiman (11) PR for World Paragliding Series Finals, De Aar; (12) Tourism Day 2008; (13) Tourism Month 2008; (14) Wild Flower campaign 2008; (15) First Northern Cape Tourism Service Excellence Awards 2008; (16) copywriting of Management Reports for presentation to Board and Parliament; (17) Find yourself in the Northern Cape campaign 

Cape Winelands District Municipality 2005-2009 – PR / advertisement generation, strategy
and placement.  Tender retainer renewed 5 years in a row to date. 
Including Homegrown in the Cape Winelands campaign 2005; Cape Winelands Fun Bus campaign launch 2006; Cape Winelands Tourism Events specific public relations support; PR & ad strategy; copywriting; tourism stakeholder relations; media trips.  2008 media launch of Cape Winelands Economic Development Council (a first for any district municipality in South Africa) and media relations for Cape Winelands Growth & Development Summit; media protocol and media relations around 2008 visit to Cape Winelands of EU Commissioner for Agriculture & Land Affairs; voice-over work, copywriting & DVD production consulting for Africa Aerospace & Defence 2008 marketing collateral

Cape Town Routes Unlimited (copywriting and research 2004-5: Travel Trade speaker notes and research for Nokhutula Dube and Sue Piper; research and copywriting of 2 Consumer e-Newsletters; field research, local tourism authority liaison and copywriting for CTRU website regarding over 20 Western Cape towns)

Western Cape Department of Economic Development & Tourism ad hoc client.  Tourism Strategic Implementation (PR for Tourism SMME Business Support Programmes)

Provincial Government Western Cape (copywriting radio advertisement regarding 1 000 x
1 000 small, medium & micro-enterprise campaign)

City of Cape Town – Environmental Management and Planning Directorate (Battle of Blaauwberg Bi-Centenary Powerpoint presentation; Cape Town Earth Festival 2003)

Cape Town Tourismad hoc public relations and copywriting

Annix Trading / African Equations – for Northern Cape Department of Tourism, Environment & Conservation’s 2006 Northern Cape First Provincial Tourism Conference and Northern Cape Tourism White Paper launch

Northern Cape Department of Tourism, Environment & Conservation – PR for new brand launch roll-out to communities – Know Your Brand launch, March 2007

Durban Africa – sub-contracted by PR Consultants Versveld & Associates

Sport

Green Point Stadium Visitor Information Centre (for Fifa World Cup Soccer 2010) for client African Equations

Pescanova / Walt Disney Pirates of the Caribbean “The Black Pearl” - Volvo Ocean Race 2005-6 yacht entrant

LA PR – copywriting of Sports Science Institute FIFA accreditation ceremony

Cape Windjammers Education Trust (CWET) – through off-shore sail training voyages, develops life skills, leadership skills and environmental awareness among South African youths, in particular those from previously disadvantaged backgrounds.  To be involved in outreach activities during Cape Town leg of Volvo Ocean Race 2008

Women’s boxing icon Laila Ali 2006 visit (for client African Equations)

Fifa World Cup Soccer 2010 promotional DVD scriptwriting for Drakenstein Municipality, on behalf of Bereshith Productions

Environmental / Sustainable Development-focused

Activist.co.za social / environmental / animal rights / sustainable development-focused activism website – assistance on campaign to end battery farming for laying hens (Greta Wilson has been a 100% raw foodist vegan for several years and passionate about promoting the environmental and social spin-offs inherent in adopting this mindshift)

Khayelitsha Festival 2008 (with partners City of Cape Town and Provincial Government Western Cape)  

Eskom (via Bairds Renaissance) – The Cape Town PR implementation on behalf of Eskom’s Johannesburg-based PR consultancy of the Eskoms Programmes contract, comprising Demand-Side Management and the Accelerated Programme in the Western Cape

City of Cape Town – Environmental Management and Planning Directorate (Battle of Blaauwberg Bi-Centenary Powerpoint presentation; Cape Town Earth Festival 2003)

Project90x2030 (non-governmental organization oencouraging South Africans to reduce greenhouse gas emissions by 90% by the year 2030) – “Cut Carbon Tips for Trevor” (Finance Minister Trevor Manuel) media campaign in partnership with 350.org, Urban Sprout and Activist

For client HIPPO Communications – Internal and External Environmental Communications Strategy research and finalization for an insurance house

PETCO – PET Recycling Company (Pty) Ltd – PET plastics waste minimization (recycling), co-operating

Fair Trade in Tourism South Africa (1) Retainer pertaining to Eastern Cape and Western Cape accredited products (2) The Code child sex tourism regulatory roll-out in South Africa, in collaboration with Child Welfare South Africa and End Child Prostitution, Child Pornography and Trafficking of Children for Sexual Purposes (ECPAT)

Fair Trade South Africa (i) 2007 AGM & Conference, with African Fairtrade Network, Fairtrade Foundation (UK) and Fairtrade Licensing Organisation – Fair Trade Conference and AGM at Sustainability Institute, focusing on launch of Fairtrade for Development in Africa, and Empowerment of emerging farmers through Fairtrade development in South Africa, (ii) 2008 AGM & Conference and launch of Fair Trade label in South Africa

EnviroMedia 2006 – Annual Environmental Journalism Conference with City of Cape Town – Marketing Co-ordinator on behalf of client Tyrrell & Associates and African Kaleidoscope Events

Township Trades – start-up social enterprise based in Khayelitsha with the aim of answering the urgent needs of young adults who have lost their parents to HIV, empowering them with business skills to become independent through trade.  Township Trades’ soap is now available in, not least, Woolworths plus it is exported to countries such as the United Kingdom.

Development Works – specializes in organizations in the developmental sector (institutional transformation; adult education and capacity building; public participation; arts & culture; HIV / Aids awareness; gender and human rights; good governance) – project management; facilitation; research; fundraising; publishing; events; media and communication campaigns.

The Design Works – rebranding launch May 2008: the sourcing of environmentally-friendly materials for graphic design and printing

Agriculture

Fair Trade South Africa (i) 2007 AGM & Conference, with African Fairtrade Network, Fairtrade Foundation (UK) and Fairtrade Licensing Organisation – Fair Trade Conference and AGM at Sustainability Institute, focusing on launch of Fairtrade for Development in Africa, and Empowerment of emerging farmers through Fairtrade development in South Africa, (ii) 2008 AGM & Conference and launch of Fair Trade label in South Africa

2008 visit by EU Commissioner for Agriculture & Rural Affairs to Cape Winelands

Smart Farming Technologies – Israeli invention.  Fastest fruit hand labeller in world – also in-line fruit labeller

Mining

Chat Room Media & Design, for their client African Romance

Arts & Culture

Iziko Museums of Cape Town

Khayelitsha Festival 2008 – PR Manager (with partners Provincial Government Western Cape, City of Cape Town, and Khayelitsha Development Forum)

Spier Wine Estate’s Africa Centre, on behalf of client African Equations, inclusive of: a) Africa Centre inaugural launch En/Tangled Nations Conference; b) Southbank Architectural Competition announcement; c) Spier Contemporary Gallery launch; d) Spier-based Beam Gallery launch, with Bitterkomix’s Anton Kannemeyer exhibit; d) Spier Contemporary 2007 Cape Town and Johannesburg media announcements; e) Spier Performing Arts Festival 2008

Cape Town Festival 2009 and 2007 – Media Relations

FIVESTAR PR: PR Co-ordinator assistance for Cape Town Festival 2006

Rosemary Hare Public Relations: ad hoc copywriting Cape Town Festival 2003

ZD Productions: Cape Town Festival 2003 launch documentary copywriting research

Cape Women of the World Festival 2004 – Merle Falken Inclusive

Spirit of Africa Arts Foundation (Cape Town International Performing Arts Foundation)

Kellogg Foundation Scholarship artist Jeannette Unite

Artist Michele Batchelder

FILM FESTIVAL: Encounters South African International Documentary Festival 2004

FILM FESTIVAL: Exploring Consciousness Film Festival

MUSIC-SPECIFIC: Cape Music Industry Commission (CMIC) launch; media relations, copywriting of eNewsletters, website, brochures 

MUSIC-SPECIFIC: International opera singer Belinda Silbert

MUSIC-SPECIFIC: Desert Rose Music: Spirit of Africa media launch

MUSIC-SPECIFIC: Abdullah Ibrahim’s M7 Academy

MUSIC-SPECIFIC: Mbekweni Black Bafanas second compact disc launch

MUSIC-SPECIFIC: Concerts With A Cause, for client NGO Heart of Healing

MUSIC-SPECIFIC: Prizm 2008-9 (large annual musical gathering with international musicians)

MUSIC-SPECIFIC: Vivacious Voice vocals course, The Songwriter’s Toolkit songwriting course, and new Afro-soul sensation Nomfusi Gotyana

Information & Communications Technology

African Communications Technology: media relations for ICT Fraud conference

Media Clients

Independent Newspapers – research and copywriting Nelson Mandela’s 86th birthday tribute
(supplement)

Tourism Radio – May 2006 launch

Freelance writing commissioned by Sawubona (South African Airways’ in-flight
magazine)

Media profiling of Naushad Khan – 2005 Sanlam Community Newspapers Award recipient for The
Next 48 Hours in Cape Town

Food & Beverage

Cape Winelands District Municipality 2005-2009 – PR / advertisement generation, strategy
and placement.  Tender retainer renewed 5 years in a row to date. 
Including Homegrown in the Cape Winelands campaign 2005; Cape Winelands Fun Bus campaign launch 2006; Cape Winelands Tourism Events specific public relations support; PR & ad strategy; copywriting; tourism stakeholder relations; media trips.  2008 media launch of Cape Winelands Economic Development Council (a first for any district municipality in South Africa) and media relations for Cape Winelands Growth & Development Summit; media protocol and media relations around 2008 visit to Cape Winelands of EU Commissioner for Agriculture & Land Affairs

Fair Trade South Africa, with African Fairtrade Network, Fairtrade Foundation (UK) and
Fairtrade Licensing Organisation – Fair Trade Conference and AGM at Sustainability Institute,
focusing on launch of Fairtrade for Development in Africa, and Empowerment of emerging
farmers through Fairtrade development in South Africa

Cape Gourmet Festival 2007 – the appointed PR consultancy

Soaring Free Superfoods Raw Food Workshops & importers of superfoods

Elated (Enhancing the Lives of Animals Through Ethical Decisions) – veganism cannot
be a "diet" of deprivation and restrictions and freedom of choice is of utmost importance.  An
information resource which creates a safe place for individuals to honestly and authentically
re-evaluate their foundation beliefs about food and the role animals play in their life.  Then
perhaps a paradigm shift away from the current capitalistic world-view of profit is king and to
hell with everything else, toward one of personal responsibility and compassionate choices.

Smart Farming Technologies – Israeli revolutionary agricultural Aquaculture and Fruit Labelling technology

Quivertree Publications Feast – 3rd Place World Gourmand Cookbook Awards

Halcyon Africa / Akana: Blues Restaurant and Clifton Beach House Restaurant

Saul’s Sushi @ Vegas – media launch, with Rani Communications

Saul’s Taverna – launch, with Rani Communications

Capsicum Culinary Academy

Publishing

Centre for the Book – Cape Town Book Fair 2006 involvement with Department of
Education and Department of Arts & Culture

Quivertree Publications Feast – 3rd Place World Gourmand Cookbook Awards

Wild Bushpig Creations: Book – African Queen

Fashion

Levi Strauss Linebook 2008-9 (line catalogue for fashion trade) – copy proofing, editing, for client The Design Works

Cape Town Fashion Festival 2003

The Merino Company, Australia – entrance of South African Merino products into the South African marketplace via a Sleepwear range at Woolworths, and Volvo Ocean Race 2005 promotion of Sportswear range

Désign & Décor

Errieda du Toit PR: English media PR liaison – Decorex 2004

ABOUT GRETA WILSON

In 7th year of own PR consultancy, prior to which Personal Assistant (including assistant media liaison function) to Sheryl Ozinsky, then General Manager of Cape Town Tourism (2001-2), including organizing travel trade member functions and field trips also attended by media; prior to which copywriter (Cape Town Mayor’s speeches, media releases across all local government directorates) - Rosemary Hare Public Relations for client Cape Metropolitan Council (now City of Cape Town – 2000).  Media and Public Promotions Officer at Western Province Blood Transfusion Service (1997-99), prior to which worked at  Tim Cartwright Public Relations (also 1997).  Lived / worked / studied in Israel for 4 years prior to this period, prior to which horse riding instructress – always been passionate about planet, people, and facilitating job creation; morphed into social and environmental activism through media relations work.

    • Western Cape Tourism PR Managers’ PR Forum member (by limited invite)
    • Cape Town Press Club committee 2003-4, 2004-5, 2005-6, 2006-7
    • Cape Winelands Economic Development Council Steering Committee member
    • Public Relations Institute of South Africa Committee (Western Cape) 2006-7, Vice-Chair 2007-8; 2008-9
  • Past Committee member Southern African Freelancers Association (media freelance professionals)
    • Associate of Fair Trade in Tourism South Africa
    • Cape Winelands District Municipality Events Task Team member 2005-6; 2006-7; 2007-2008; 2008-9
    • Trustee of The Dreamcatcher Foundation (identifies, mentors, markets tourism SMMEs locally and abroad) – Nominated in March 2005 by the United Nations World Tourism Organisation as ‘One of the Top 3 organisations in the world in the category: Investment in People’ and Proudly South African Firm of the Year (Western Cape) in 2003.  The Dreamcatcher Foundation is recipient of significant community tourism development funding from countries abroad eg Netherlands.
    • Cape Town Routes Unlimited’s Tourism Reference Panel, modelled on an United Nations World Tourism Organisation ‘Panel of Tourism Experts’ model, to gain professional opinions and comments regarding the state and performance of tourism across a wide spectrum.  The 152-strong panel offers quarterly inputs on the performance of the different tourism sub-sectors represented by the members of the panel, and represents the inputs of various associations and sectors with a vested interest in tourism to W. Cape
    • Founding member of a group of associates under the banner “The Hippo Pool”, as is Of Course Media & Communication, & Hippo Communications.  A group of dedicated professionals bridging the gap between conferences and workshops and the public they seek to serve through raising public awareness.  Founding members of The Hippo Pool worked together on the World Association of Newspapers Congress and count among unique skills the ability to understand and ‘translate’ the most complex and technical of subjects, find the news angle and get the stories placed in the community, regional, trade, mainstream, national and international media, depending on the target audiences.  We obtained in advertising equivalent terms over R7 million media coverage for the World Association of Newspapers Conference.
    • Associate of Bereshith Productions (core business: documentary and promotional DVD production, with other services: photography and videography, sound, lighting, graphic design) – operational since 2004 and a 100% BEE company, Bereshith Productions is one of 4 SMME businesses identified countrywide for a particular Department of Trade & Industry mentoring programme.  Our clients collectively include Drakenstein Municipality & Cape Winelands District Municipality; West Coast District Municipality; Provincial Government Western Cape’s Department of Sport & Agriculture; National Government’s Department of Forestry & Water Affairs; Human Capital Institute South Africa.  As a core team member, Greta Wilson Publicity’s function is script research, documentary and promotional DVD footage review and creative input, promotional DVD and documentary scriptwriting and voice-over work – our documentaries and promotional DVDs have a primarily community-oriented focus.    

QUALIFICATIONS –

    • Bachelor of Arts – English & Communication (University of South Africa)
    • Film and Television Diploma (ED Productions, Israel)
    • THETA-accredited Cultural Sites tourist guide for Cape Town

(083) 491 7236 – Greta Wilson | greta@wam.co.za | PO Box 340, Melkbosstrand, 7441, Cape Town, South Africa | VAT Registration: 4360220133