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(083) 491 7236 – Greta Wilson | greta@wam.co.za | PO Box 340, Melkbosstrand, 7441, Cape Town, South Africa | VAT Registration: 4360220133 |
A ‘BOUTIQUE PR’ AGENCY, TO COIN A PHRASE – we take pride in the founder-owner personally tapping into media and industry stakeholder connections (public and private sector) going back 12 years, as opposed to handing over tasks to staff or interns who have yet to forge these critical relations. Favouring an approach of Joint Ventures or Consortia when appropriate per scope and scale of anticipated tasks, have formed solid relations with the very best in the industry – only work with the best! Pride is taken in representing literally best practice industry bodies / public and private sector clients are all the best at what they do, internationally competitive and award winning. We go for issues-based PR as opposed to conjuring up spin in the absence of real issues. While not wishing for one moment to sound as if ‘blowing one’s horn’, there is genuinely a congruence between how Greta Wilson lives her life and carrying that ethos through to the workplace with the same passion and sense of commitment. Very often we are commited to a job with the mindset of ‘It is never only about the money – job satisfaction and getting the word out there about critical issues facing us all matters just as much.’ Public Relations I Crisis Communications I Media Preparedness Training in communities I Conference Media Centre Management I Media Trips I Stakeholder Engagement I Media Perceptions Audit Copywriting & Editing: advertisements / documentary scriptwriting / annual reports / speeches / Powerpoints / media releases / website / newsletters and eNewsletters Best-in-Biz Associates: Event Impact Assessments I Interview Training I Conferences & Events I Corporate Identity I Market Research I Nomadic Marketing I Translations I DVD production & scriptwriting I Facilitation I Tourism Grading & Fair Trade accreditation I International tour operator liaison I Effectiveness Rating: development interventions |
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CLIENTS PAST AND / OR ONGOING Conferencing & Summits 60th Annual World Association of Newspapers Congress and Editor’s Forum – Joint Venture with Hippo Communications for client, host Newspaper Association of South Africa – most media coverage achieved in the event’s 60-year history (R7 million advertising value equivalent – for PR value, multiply by anything between 3-7x the advertising value). 1 600 delegates from around the world (newspaper owners, editors and journalists from more than 100 countries). First time the event held in Africa. 14th World Congress of Anaesthesiologists & World Federation of Societies of Anaesthesiologists (WFSA) Foundation – 7,000 delegates; 2nd largest Congress ever hosted by Cape Town / Cape Town’s International Convention Centre Africagrowth Institute – 2008 Africa SMME Awards & 2008 Africa SMME Conference (Theme: The Economic Power of African Small, Micro and Medium Enterprises: African Success Stories) Cape Town International Convention Centre (2005: e-Newsletter and assistance regarding World Economic Forum 2005 media coverage) Human Capital Institute Africa - 2008 Cape Town Regional Talent Management Summit: Leadership event focusing on securing the Talent base of this key economic region EnviroMedia 2006 – Annual Environmental Journalism Conference with City of Cape Town – Marketing Co-ordinator on behalf of client Tyrrell & Associates and African Kaleidoscope Events Association for Certified Fraud Examiners South Africa (ACFE SA) – Inaugural Africa Fraud Conference & 10th Anniversary Institute of Internal Auditors South Africa (IIA SA): Annual Conference 2005 (with Mervyn King); Fraud Conference 2006 (with Minister Geraldine Fraser-Moleketi); Annual Conference – August 2006; 7th Annual Fraud Conference – May 2008 (with speakers including Minister Geraldine Fraser-Moleketi, Professor Mervyn King, FIFA Soccer World Cup 2010 CEO Danny Jordaan, MTN’s Shauket Faukie); media relations for 2009 World Internal Auditing Conference African Communications Technology: media relations for ICT Fraud conference Small Business Week 2004; 2005 – J.V. with SwissContact South Africa for client City of Cape Town Human Capital Institute Africa - 2008 Cape Town City-Region Talent Summit: Leadership event focusing on securing the Talent base of this key economic region Fair Trade South Africa (i) 2007 AGM & Conference, with African Fairtrade Network, Fairtrade Foundation (UK) and Fairtrade Licensing Organisation – Fair Trade Conference and AGM at Sustainability Institute, focusing on launch of Fairtrade for Development in Africa, and Empowerment of emerging farmers through Fairtrade development in South Africa, (ii) 2008 AGM & Conference and launch of Fair Trade label in South Africa Business & Financial Services South African Institute of International Affairs Cape Town International Convention Centre: World Economic Forum 2005 media coverage assistance Human Capital Institute Africa - 2008 Cape Town Regional Talent Management Summit: Leadership event focusing on securing the Talent base of this key economic region Provincial Government Western Cape (copywriting radio advertisement regarding 1 000 x Association for Certified Fraud Examiners South Africa (ACFE SA) – Inaugural Africa Fraud Conference & 10th Anniversary Institute of Internal Auditors South Africa (IIA SA): Annual Conference 2005 (with Mervyn King); Fraud Conference 2006 (with Minister Geraldine Fraser-Moleketi); Annual Conference – August 2006; 7th Annual Fraud Conference – May 2008 (with speakers including Minister Geraldine Fraser-Moleketi, Professor Mervyn King, FIFA Soccer World Cup 2010 CEO Danny Jordaan, MTN’s Shauket Faukie) Southern African Fraud Prevention Services Small Business Week 2004; 2005 – J.V. with SwissContact South Africa for client City of Cape Town Limani Marketing: City of Cape Town Cityworks newsletter copywriting – November 2005 Ka-Ching Business Parenting Foundation and Ka-Ching! Business Parenting Course – Shuttleworth Foundation-sponsored initiative which aims to get parents and schools involved in encouraging an entrepreneurial business spirit in today’s schoolchildren – tomorrow’s entrepreneurial leaders Property Schonenberg Retirement Village, Somerset West HIPPO Communications – for their 2006 client BondExcel Wellness / Beauty / Medical MEDICAL: 14th World Congress of Anaesthesiologists & World Federation of Societies of Anaesthesiologists (WFSA) Foundation – 7,000 delegates; 2nd largest Congress ever hosted by Cape Town / Cape Town’s International Convention Centre MEDICAL: Health Professions Council of South Africa MEDICAL: Twisp (cigarette replacement, evaporating nicotine) MEDICAL: Carey Boucher, Leukaemia patient and bonor marrow transplant recipient (pro bono) MEDICAL: Pebbles Project (foetal alcohol syndrome awareness – pro bono) MEDICAL: UCB Pharmaceuticals – SwimSeal protective ear drops WELLNESS: Celebrate Life Festival, Cape Town: Media Relations portfolio for this annual event WELLNESS: Rosemary Hare Public Relations: Odyssey-Namasté magazine launch WELLNESS: Tony Wynne – chakra counselling book Loving Choices WELLNESS: World-acclaimed Dr Masaru Emoto’s 2008 South Africa “Water” DVD promotional tour, on behalf of client Ubuntu Wellness Institute, & launch of Cape Town’s First Wellness Gym and HADO energy measurement training WELLNESS: HIPPO Communications – for their 2006 client The Coaching Centre WELLNESS: International opera singer and spiritual counselor Belinda Silbert who has enjoyed coverage through her SABC TV show and weekly radio slot BEAUTY: Joshua Galvin Hair Products, United Kingdom, 2005 and ongoing monthly PR support for South African marketplace, in close consultation with sole South African distributor New Clicks BEAUTY: Frank Fowden Hairstylists, 3rd time in row winner of the prestigious biennial Global Salon Business Award, received at Hollywood at the red-carpeted Oscars venue, honouring entrepreneurial excellence in salons throughout the world Parastatal Eskom (via Bairds Renaissance) – The Cape Town PR implementation on behalf of Eskom’s Johannesburg-based PR consultancy of the Eskom’s Programmes contract, comprising Demand-Side Management and the Accelerated Programme in the Western Cape Power Supply-related Bairds Renaissance, for their client Eskom – the Cape Town PR implementation on behalf of Eskom’s Johannesburg-based PR consultancy of the Eskom’s Programmes contract, comprising Demand-Side Management and the Accelerated Programme in the Western Cape eQTech Africa and Power Systems Training – Contracted by Eskom and municipalities for high voltage electrical installations – trains and places individuals in employment. Tourism Iziko Museums of Cape Town FEDHASA Cape (Western Cape, Northern Cape): PR & Communications Strategist for the official Southern African Hospitality Industry’s voice for the private sector, recognized by all decision makers and policy makers in government and industry as the official representative of the hospitality industry. FEDHASA is the umbrella association and watchdog on tourism, legislation, trading conditions, taxation, education and related industry issues for the Southern African hospitality industry nationally and in all tiers of government. The association services four segments: Hotels; Smaller Accommodation; Restaurants and Catering, and the Suppliers and Service Providers to the industry. Khayelitsha Festival 2008 Green Point Stadium Visitor Information Centre (for Fifa World Cup Soccer 2010) for client African Equations Fair Trade in Tourism South Africa (1) Retainer pertaining to Eastern Cape and Western Cape accredited products (2) The Code child sex tourism regulatory roll-out in South Africa, in collaboration with Child Welfare South Africa and End Child Prostitution, Child Pornography and Trafficking of Children for Sexual Purposes (ECPAT) Northern Cape Tourism Authority – Ongoing client since 2006 (media relations, media trips & radio advertisement and advertorial copywriting): (1) PR representation for Northern Cape Rebranding launch at the Tourism Indaba 2006; (2) PR representation at Indaba 2007, as well as for ASIA+ EXPO 2007; (3) Annual Report 2006-7 research and copywriting; (4) Annual Report 2006-7, 2007-8, 2008-9 research, analysis from tourism statistical / ‘bigger picture’ perspective, and copywriting; (5) Cape to Namibia Route copywriting of Northern Cape elements of brochure (6) eNewsletter copywriting for Dare to Experience campaign (7) advertorial copywriting for Dare to Experience campaign pre- and post- Indaba 2008 (8) Ad hoc media release copywriting; (9) PR representation at Indaba 2008, as well as pre- , during, and post- Indaba marketing of “Dare to experience” campaign; (10) Destination 2010 glossy annual publication: FIFA Soccer World Cup 2010 Northern Cape copywriting for Northern Cape MEC for Economic Affairs, Tourism, Environment & Conservation Mr Pieter Willem Saaiman (11) PR for World Paragliding Series Finals, De Aar; (12) Tourism Day 2008; (13) Tourism Month 2008; (14) Wild Flower campaign 2008; (15) First Northern Cape Tourism Service Excellence Awards 2008; (16) copywriting of Management Reports for presentation to Board and Parliament; (17) Find yourself in the Northern Cape campaign Cape Winelands District Municipality 2005-2009 – PR / advertisement generation, strategy Cape Town Routes Unlimited (copywriting and research 2004-5: Travel Trade speaker notes and research for Nokhutula Dube and Sue Piper; research and copywriting of 2 Consumer e-Newsletters; field research, local tourism authority liaison and copywriting for CTRU website regarding over 20 Western Cape towns) Western Cape Department of Economic Development & Tourism – ad hoc client. Tourism Strategic Implementation (PR for Tourism SMME Business Support Programmes Cape Town Tourism – ad hoc public relations and copywriting Annix Trading / African Equations – for Northern Cape Department of Tourism, Environment & Conservation’s 2006 Northern Cape First Provincial Tourism Conference and Northern Cape Tourism White Paper launch Northern Cape Department of Tourism, Environment & Conservation – PR for new brand launch roll-out to communities – Know Your Brand launch, March 2007 South African Student Travel Services (SASTS) – USA graduate business internship opportunities exhibit Johannesburg and Cape Town; 30th birthday celebrations Hotels Housing Trust – building of houses at community of Mfuleni Passport to the Best of Cape Town – contributing author Siyabona Africa; Siyabona Africa Safaris Backpacker Tourism South Africa, ad hoc copywriting for Frontline News tourism publication 2004-5 Accor Hotels Southern Africa (largest hotel group in Europe): Corporate Social Investment copywriting; newsletter copywriting; editing; CEO profiling; tourism statistical research for key African tourism zones for client facilitation function executed with African Tourism Ministers; ad hoc media relations and copywriting eg re: Earth Guest Day environmental initiative 2008; hand-over of donation to Cape Town Tourism for quantifying extent of child sex trafficking / child sex tourism in Cape Town Tourism Radio – May 2006 launch Singer Group – Copywriting (Tourism property development) Freelance writing commissioned by Sawubona (South African Airways’ in-flight magazine) Bergrivier District Municipality (brochure copywriting) Wine Desk at the Waterfront – ad hoc copywriting Soekershof Private Maze and Botanical Gardens RESTAURANT: Halcyon Africa / Akana: Blues Restaurant and Clifton Beach House Restaurant RESTAURANT: Saul’s Sushi @ Vegas – media launch, with Rani Communications RESTAURANT: Saul’s Taverna – launch, with Rani Communications Public Sector & Related Iziko Museums of Cape Town Khayelitsha Festival 2008 (with partners Provincial Government Western Cape, City of Cape Town and Provincial Government Western Cape) Northern Cape Tourism Authority – Ongoing client since 2006 (media relations, media trips & radio advertisement and advertorial copywriting): (1) PR representation for Northern Cape Rebranding launch at the Tourism Indaba 2006; (2) PR representation at Indaba 2007, as well as for ASIA+ EXPO 2007; (3) Annual Report 2006-7 research and copywriting; (4) Annual Report 2006-7, 2007-8, 2008-9 research, analysis from tourism statistical / ‘bigger picture’ perspective, and copywriting; (5) Cape to Namibia Route copywriting of Northern Cape elements of brochure (6) eNewsletter copywriting for Dare to Experience campaign (7) advertorial copywriting for Dare to Experience campaign pre- and post- Indaba 2008 (8) Ad hoc media release copywriting; (9) PR representation at Indaba 2008, as well as pre- , during, and post- Indaba marketing of “Dare to experience” campaign; (10) Destination 2010 glossy annual publication: FIFA Soccer World Cup 2010 Northern Cape copywriting for Northern Cape MEC for Economic Affairs, Tourism, Environment & Conservation Mr Pieter Willem Saaiman (11) PR for World Paragliding Series Finals, De Aar; (12) Tourism Day 2008; (13) Tourism Month 2008; (14) Wild Flower campaign 2008; (15) First Northern Cape Tourism Service Excellence Awards 2008; (16) copywriting of Management Reports for presentation to Board and Parliament; (17) Find yourself in the Northern Cape campaign Cape Winelands District Municipality 2005-2009 – PR / advertisement generation, strategy Cape Town Routes Unlimited (copywriting and research 2004-5: Travel Trade speaker notes and research for Nokhutula Dube and Sue Piper; research and copywriting of 2 Consumer e-Newsletters; field research, local tourism authority liaison and copywriting for CTRU website regarding over 20 Western Cape towns) Western Cape Department of Economic Development & Tourism – ad hoc client. Tourism Strategic Implementation (PR for Tourism SMME Business Support Programmes) Provincial Government Western Cape (copywriting radio advertisement regarding 1 000 x City of Cape Town – Environmental Management and Planning Directorate (Battle of Blaauwberg Bi-Centenary Powerpoint presentation; Cape Town Earth Festival 2003) Cape Town Tourism – ad hoc public relations and copywriting Annix Trading / African Equations – for Northern Cape Department of Tourism, Environment & Conservation’s 2006 Northern Cape First Provincial Tourism Conference and Northern Cape Tourism White Paper launch Northern Cape Department of Tourism, Environment & Conservation – PR for new brand launch roll-out to communities – Know Your Brand launch, March 2007 Durban Africa – sub-contracted by PR Consultants Versveld & Associates Sport Green Point Stadium Visitor Information Centre (for Fifa World Cup Soccer 2010) for client African Equations Pescanova / Walt Disney Pirates of the Caribbean “The Black Pearl” - Volvo Ocean Race 2005-6 yacht entrant LA PR – copywriting of Sports Science Institute FIFA accreditation ceremony Cape Windjammers Education Trust (CWET) – through off-shore sail training voyages, develops life skills, leadership skills and environmental awareness among South African youths, in particular those from previously disadvantaged backgrounds. To be involved in outreach activities during Cape Town leg of Volvo Ocean Race 2008 Women’s boxing icon Laila Ali 2006 visit (for client African Equations) Fifa World Cup Soccer 2010 promotional DVD scriptwriting for Drakenstein Municipality, on behalf of Bereshith Productions Environmental / Sustainable Development-focused Activist.co.za social / environmental / animal rights / sustainable development-focused activism website – assistance on campaign to end battery farming for laying hens (Greta Wilson has been a 100% raw foodist vegan for several years and passionate about promoting the environmental and social spin-offs inherent in adopting this mindshift) Khayelitsha Festival 2008 (with partners City of Cape Town and Provincial Government Western Cape) Eskom (via Bairds Renaissance) – The Cape Town PR implementation on behalf of Eskom’s Johannesburg-based PR consultancy of the Eskoms Programmes contract, comprising Demand-Side Management and the Accelerated Programme in the Western Cape City of Cape Town – Environmental Management and Planning Directorate (Battle of Blaauwberg Bi-Centenary Powerpoint presentation; Cape Town Earth Festival 2003) Project90x2030 (non-governmental organization oencouraging South Africans to reduce greenhouse gas emissions by 90% by the year 2030) – “Cut Carbon Tips for Trevor” (Finance Minister Trevor Manuel) media campaign in partnership with 350.org, Urban Sprout and Activist For client HIPPO Communications – Internal and External Environmental Communications Strategy research and finalization for an insurance house PETCO – PET Recycling Company (Pty) Ltd – PET plastics waste minimization (recycling), co-operating Fair Trade in Tourism South Africa (1) Retainer pertaining to Eastern Cape and Western Cape accredited products (2) The Code child sex tourism regulatory roll-out in South Africa, in collaboration with Child Welfare South Africa and End Child Prostitution, Child Pornography and Trafficking of Children for Sexual Purposes (ECPAT) Fair Trade South Africa (i) 2007 AGM & Conference, with African Fairtrade Network, Fairtrade Foundation (UK) and Fairtrade Licensing Organisation – Fair Trade Conference and AGM at Sustainability Institute, focusing on launch of Fairtrade for Development in Africa, and Empowerment of emerging farmers through Fairtrade development in South Africa, (ii) 2008 AGM & Conference and launch of Fair Trade label in South Africa EnviroMedia 2006 – Annual Environmental Journalism Conference with City of Cape Town – Marketing Co-ordinator on behalf of client Tyrrell & Associates and African Kaleidoscope Events Township Trades – start-up social enterprise based in Khayelitsha with the aim of answering the urgent needs of young adults who have lost their parents to HIV, empowering them with business skills to become independent through trade. Township Trades’ soap is now available in, not least, Woolworths plus it is exported to countries such as the United Kingdom. Development Works – specializes in organizations in the developmental sector (institutional transformation; adult education and capacity building; public participation; arts & culture; HIV / Aids awareness; gender and human rights; good governance) – project management; facilitation; research; fundraising; publishing; events; media and communication campaigns. The Design Works – rebranding launch May 2008: the sourcing of environmentally-friendly materials for graphic design and printing Agriculture 2008 visit by EU Commissioner for Agriculture & Rural Affairs to Cape Winelands Smart Farming Technologies – Israeli invention. Fastest fruit hand labeller in world – also in-line fruit labeller Mining Arts & Culture Iziko Museums of Cape Town Khayelitsha Festival 2008 – PR Manager (with partners Provincial Government Western Cape, City of Cape Town, and Khayelitsha Development Forum) Spier Wine Estate’s Africa Centre, on behalf of client African Equations, inclusive of: a) Africa Centre inaugural launch En/Tangled Nations Conference; b) Southbank Architectural Competition announcement; c) Spier Contemporary Gallery launch; d) Spier-based Beam Gallery launch, with Bitterkomix’s Anton Kannemeyer exhibit; d) Spier Contemporary 2007 Cape Town and Johannesburg media announcements; e) Spier Performing Arts Festival 2008 Cape Town Festival 2009 and 2007 – Media Relations FIVESTAR PR: PR Co-ordinator assistance for Cape Town Festival 2006 Rosemary Hare Public Relations: ad hoc copywriting Cape Town Festival 2003 ZD Productions: Cape Town Festival 2003 launch documentary copywriting research Cape Women of the World Festival 2004 – Merle Falken Inclusive Spirit of Africa Arts Foundation (Cape Town International Performing Arts Foundation) Kellogg Foundation Scholarship artist Jeannette Unite Artist Michele Batchelder FILM FESTIVAL: Encounters South African International Documentary Festival 2004 FILM FESTIVAL: Exploring Consciousness Film Festival MUSIC-SPECIFIC: Cape Music Industry Commission (CMIC) launch; media relations, copywriting of eNewsletters, website, brochures MUSIC-SPECIFIC: International opera singer Belinda Silbert MUSIC-SPECIFIC: Desert Rose Music: Spirit of Africa media launch MUSIC-SPECIFIC: Abdullah Ibrahim’s M7 Academy MUSIC-SPECIFIC: Mbekweni Black Bafanas – second compact disc launch MUSIC-SPECIFIC: Concerts With A Cause, for client NGO Heart of Healing MUSIC-SPECIFIC: Prizm 2008-9 (large annual musical gathering with international musicians) MUSIC-SPECIFIC: Vivacious Voice vocals course, The Songwriter’s Toolkit songwriting course, and new Afro-soul sensation Nomfusi Gotyana Information & Communications Technology Media Clients Tourism Radio – May 2006 launch Freelance writing commissioned by Sawubona (South African Airways’ in-flight Media profiling of Naushad Khan – 2005 Sanlam Community Newspapers Award recipient for The Food & Beverage Cape Winelands District Municipality 2005-2009 – PR / advertisement generation, strategy Fair Trade South Africa, with African Fairtrade Network, Fairtrade Foundation (UK) and Cape Gourmet Festival 2007 – the appointed PR consultancy Soaring Free Superfoods Raw Food Workshops & importers of superfoods Elated (Enhancing the Lives of Animals Through Ethical Decisions) – veganism cannot Smart Farming Technologies – Israeli revolutionary agricultural Aquaculture and Fruit Labelling technology Quivertree Publications – Feast – 3rd Place World Gourmand Cookbook Awards Halcyon Africa / Akana: Blues Restaurant and Clifton Beach House Restaurant Saul’s Sushi @ Vegas – media launch, with Rani Communications Saul’s Taverna – launch, with Rani Communications Capsicum Culinary Academy Publishing Centre for the Book – Cape Town Book Fair 2006 involvement with Department of Quivertree Publications – Feast – 3rd Place World Gourmand Cookbook Awards Wild Bushpig Creations: Book – African Queen Fashion Cape Town Fashion Festival 2003 The Merino Company, Australia – entrance of South African Merino products into the South African marketplace via a Sleepwear range at Woolworths, and Volvo Ocean Race 2005 promotion of Sportswear range Désign & Décor ABOUT GRETA WILSON
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(083) 491 7236 – Greta Wilson | greta@wam.co.za | PO Box 340, Melkbosstrand, 7441, Cape Town, South Africa | VAT Registration: 4360220133 |